BCM112: Transmedia Storytelling

Image by: Transmedia Storyteller (http://tinyurl.com/owsr5bv)

Transmedia storytelling is where the elements of a fiction propagates across different media platforms to tell a story. It goes through multiple platforms to create a more enjoyable user experience. Comics, films, novels, video games, and so much more are part and parcel of the transmedia storytelling mediums to reach out to it’s audiences.

Actually transmedia storytelling comes from the concept of media convergence because it is also like telling a message across multiple mediums. Human beings are different from one another so what that person likes, may not be what you like. The industries are able to expand by diverging their stories onto different platforms to suit consumers or audiences of different preferences. Since the age of technology took control of our lives, we see a lot of things in different perspectives. That is why through transmedia storytelling, our visions and imaginations broadens as the experience and plots are not the same.

Morever, coordination is the utmost important thing in transmedia storytelling. It is because of our individual mindset filled with distinctive ideas, it is a challenge to express your ideas to put it in progress when collaborating with other people. But those challenges are overcome with the result of many successful companies around satisfying their target audiences. Collaboration requires effective interaction and understanding in order to produce a desired piece.

Spider-man is a very good example for transmedia storytelling. This action character is well-known throughout the entire world and it has told different elements of its story through different media platforms. Spider-man has its own movie sequal consisting of part 1, part 2 and part 3 as well as The Amazing Spider-man 1 and The Amazing Spider-man 2 (different movie sequel but same story). Besides that, there are video games, comics and novels to extend and further entertain its huge fan base globally.